ZAPIT — Reimagining Cross-Border Money Transfers

App Design • Product Strategy • Content Design

Fintech

Overview

ZAPIT set out with one mission: Make sending money between the US, Kenya, and Tanzania instant, transparent, and beautifully simple. ORAI was brought in to design the entire ZAPIT app experience from the ground up — from UX flows and screen architecture to brand visuals, typography, content copy, micro-interactions, and onboarding storytelling.

The Challenge

The original experience didn’t communicate trust or simplicity: complex flows that made users nervous; outdated design; unclear content; and no cohesive identity across colors, icons, typography, and UI rhythm.

1. UX Architecture Designed for Speed

We redesigned the journey around single-action screens, large readable amounts, seamless USD→KES/TZS toggles, one-tap confirmations, and clear recipient verification — reducing hesitation and friction.

2. A Modern Fintech Visual Identity

Crisp white layouts with electric-blue accents, minimal iconography, rounded friendly buttons, and high-contrast CTA zones — fast, reliable, premium.

3. Precision-Crafted UI Screens

Home/Login, Amount Entry, Conversion Preview, Recipient Confirmation, Transfer Success, Profile & Settings — all following a strict visual rhythm for a world-class fintech experience.

4. Smart Content That Builds Trust

We rewrote UI copy to simplify, reassure, and clarify. Example shifts: ‘How much would you like to send?’, ‘Receiver gets:’, ‘Everything look good?’ — friendly, clear, and transparent.

5. Micro-Interactions for Emotional Impact

Smooth screen slides, soft payment bounces, illuminated button states, and a glowing ‘ZAP’ send button that reinforces brand personality.

The Transformation

4x more intuitive flows, trust-by-design (clear conversions, amounts, recipients), a premium fintech aesthetic, conversion-optimized journeys, and a brand that looks like a serious international product.

Showcase Highlights

Real-Time Amount Conversion; Clean USD/KES Toggle; High-Contrast Confirmation; Modern Splash Screen; Elegant Typography & Icon System; Lightning CTA Symbol.

Client Testimonial — ZAPIT Founder

"ORAI completely transformed the ZAPIT experience. What was once a functional concept is now a world-class fintech product. Every screen, every word, every interaction feels intentional and premium. Our users instantly trust the app — and that has changed everything for us." — ZAPIT Founder

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