Trendy Homes — Building a Modern Online Furniture Brand for Kenya’s Evolving Middle Class
E‑commerce platform, brand execution, paid social, product content, and fulfilment systems — built end‑to‑end for Kenya’s growing middle class.
Shopify
Platform
M‑Pesa • Cards • Bank
Payments
Conversion • Fulfilment • ROAS
Focus
The Challenge
Trendy Homes had strong potential but lacked the core systems to operate as a trustworthy online retailer — a professional store, a polished identity and content system, streamlined fulfilment, and a scalable paid media engine.
Our Approach
We partnered end‑to‑end: building the Shopify architecture, visual language, content system, paid media funnels, and fulfilment operations — turning Trendy Homes into a modern online retail brand.
1) E‑Commerce Store Built for Trust & Conversion
Mobile‑first storefront, integrated M‑Pesa/card/bank payments, smart product filtering, optimized checkout, and inventory‑sync with fulfilment workflows — designed for speed and simplicity.
2) A Visual Identity Inspired by Minimal Living
Neutral tones, Scandinavian simplicity, modern typography, and warm lifestyle imagery — extended across every touchpoint for an aspirational, consistent brand feel.
3) Product Content & Campaign Creation
Product photos, detail shots, room mockups, Facebook/Instagram/Google ads, and daily micro‑content — reinforcing affordable modern living at scale.
4) Paid Ads & Growth Strategy
Full‑funnel performance: lifestyle awareness, retargeting with product highlights, and conversion ads tied to offers/new arrivals — driving conversions, return rates, session duration, and ROAS.
5) Fulfilment & Operations Setup
Inventory intake, order routing and dispatch, customer support scripts, delivery coordination, and after‑sales communications — enabling smooth end‑to‑end operations.
The Transformation
Trendy Homes evolved into a beautiful, reliable online retailer for Kenya’s middle‑class homeowners — modern minimal living, hassle‑free shopping, transparent pricing, and pay‑and‑deliver confidence.
Testimonial — Bulent K., Director
"ORAI didn’t just build our online store — they built our business. They created a brand, a system, and a customer experience that changed everything for us. From the e‑commerce platform to the ads, content, and fulfilment setup, every detail was thoughtful and precise. We finally operate like a modern online retailer, and our customers feel the difference every day." — Bulent K., Director, Trendy Homes
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