Pink Slip City
A Next-Generation NFT Franchise Built on Culture, Collectibles, and High-Stakes Racing.
How ORAI shaped the brand, narrative, cinematic presence, and digital ecosystem behind an iconic automotive NFT franchise — from strategy to game development.
Project Overview
Pink Slip City began as a bold vision: merge automotive culture, blockchain innovation, and cinematic storytelling into a global franchise. ORAI led the brand from inception — crafting its strategic narrative, shaping its world, developing its visual identity, and engineering a collector ecosystem that blended real-world ownership with digital scarcity.
In just 30 days, Pink Slip City exploded to 10,000 Instagram followers through influencer-led network effects and a top-tier brand presence. Together with our game development partners, we built the foundation for a high-stakes racing world powered by Unreal Engine — where winning NFTs meant earning real 'Pink Slips.'
10,000+ Instagram Followers
In the first 30 days through network-driven influencer collaboration.
Cinematic Trailer Production
Featuring a Hollywood-grade Jason Statham–style voiceover.
Full Brand + Narrative Build
Strategy, lore, roadmaps, collector ecosystem.
Fractionalized Real-World Assets
Luxury cars, exotic collectibles, and rare supercars.
Unreal Engine Game Development
High-stakes racing + NFT Pink Slip mechanics.
The Pink Slip City Story
What We Built
- A fully-realized narrative universe blending cyber-noir racing and luxury automotive culture
- Iconic visual identity + collector-grade brand system
- Tokenomics model that connected NFTs with partial ownership of real-world exotic vehicles
- Community architecture optimized for fast audience growth
- Cinematic content production for global impact
- A gaming ecosystem built on Unreal Engine with competitive Pink Slip racing
The Vision
Pink Slip City is a world where speed, culture, and blockchain converge. In a future ruled by electric dominance, the remaining gas-powered supercars become trophies — rare, mechanical relics that collectors fight to own.
The project transforms collectors from spectators to stakeholders in automotive history.
Fractionalized Ownership Model
Re-thinking the collector economy
Pink Slip City introduced a groundbreaking ownership model:
- NFTs that fractionalize real-world hypercars
- Holders receive partial ownership of rare, combustion-engine autos
- Vehicles were documented, insured, and secured for fractional holders
The Web3 narrative reinforced the transition era:
Electric vehicles rise. Gas-powered legends become artifacts.
Collectors weren't just minting art — they were owning a piece of automotive legacy.
Unreal Engine Game Development
Pink Slip Racing — powered by Unreal Engine
ORAI worked alongside a game development team to bring the world to life:
- 1:1 digitally replicated supercars
- Hyper-realistic physics
- High-stakes PVP racing
- "Lose the race, lose your NFT" gameplay
- City districts designed as racing arenas
- In-game economy tied to the NFT ecosystem
This merged storytelling, competitive gaming, and blockchain ownership in a single ecosystem.
Video Showcase
Cinematic Trailers & Launch Films
Visual Development & World Aesthetic
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Community Strategy
Pink Slip City's explosive launch was built on a network-driven influencer strategy:
- Partnered with automotive influencers
- Leveraged Web3 thought leaders
- Strategic reel production → viral traction
- Luxury lifestyle positioning
- Organic growth → 10k followers in 30 days