Elegant Properties — Redefining Modern Luxury Living in Kenya
Branding • Identity Design • Content Creation • Digital Presence
Luxury Real Estate
Category
Identity • Content • Digital
Scope
Kenya
Location
The Client
Elegant Properties, led by Faraz Tejani (CEO), stands as one of Kenya’s most respected luxury real-estate developers — known for crafting modern, architecturally refined homes built with precision, innovation, and timeless sophistication. Their residences embody the perfect union of design, craftsmanship, and elevated living. But their brand presence did not yet convey the true depth of their excellence.
The Challenge
Elegant Properties had an impeccable product — but lacked the premium brand ecosystem needed to match the scale and prestige of their developments. They needed: a luxury visual identity that reflects architectural excellence; a cohesive brand language aligned with high-net-worth audiences; a digital presence capable of inspiring confidence and desire; and content that showcases the artistry, lifestyle, and value behind each project. The goal was clear: elevate Elegant Properties into a premium real-estate brand with world-class visual and digital credibility.
Our Approach
ORAI partnered with Elegant Properties to craft an identity rooted in sophistication, trust, and modern luxury — built to resonate with investors, homeowners, and the global real-estate market.
1. A Timeless Luxury Identity
We redesigned the mark into a premium architectural emblem inspired by curved interior lines found in modern luxury homes; the vertical flow of premium high-rise living; and metallic gold finishes representing prestige & value. The result: a refined, sculptural monogram that reflects elegance, structure, and timeless quality.
2. A High-End Visual & Material System
To amplify the premium feel, we curated brushed gold and champagne metallic tones; deep charcoal textures that evoke stone, slate, and luxury interiors; and soft gradient lighting inspired by high-end architectural photography. This created an unmistakably luxurious brand aesthetic — modern, rich, and instantly memorable.
3. Editorial Typography & Brand Tone
We introduced a refined type system that communicates trust, stability, and premium craftsmanship. Brand voice: Elegant. Assured. Design-forward. Focused on lifestyle, legacy, and refined living.
4. High-Quality Content Creation
To match the elevated brand, we crafted cinematic lifestyle and architectural visuals, render-ready frames for digital marketing, and premium brand storytelling — with visuals tailored for Instagram, Facebook, and web. Every piece was designed to inspire aspiration and confidence.
5. Strengthened Digital Presence
We restructured their digital look to ensure consistent luxury across all platforms; cohesive brand application on social media; sharper messaging for investors, buyers, and partners; and a premium user experience aligned with top global developers. Elegant Properties’ digital ecosystem now matches the world-class standard they build on-ground.
The Transformation
Elegant Properties shifted from a traditional real-estate presence to a luxury development powerhouse with a brand identity that communicates architectural sophistication, premium living, trustworthiness, vision and craftsmanship, and modern Kenyan excellence. Their brand now stands shoulder-to-shoulder with global luxury property developers — refined, iconic, and unforgettable.
Client Testimonial — Faraz Tejani, CEO, Elegant Properties
"ORAI didn’t just refresh our brand — they elevated it. The new identity feels luxurious, modern, and completely aligned with the level of quality Elegant Properties is known for. The attention to detail, the creative direction, and the way they captured our essence was exceptional. ORAI helped us step into a new era of confidence and premium presence." — Faraz Tejani, CEO, Elegant Properties
Ready to Build Something Beautiful?
Partner with ORAI and create work that isn't just good — it's unforgettable.
Work With ORAI