DI BENEDETTO RACING
Brand Identity + Social Media Content System
Motorsport
Category
Identity • Social • Motion
Scope
Sponsor-ready Presence
Objective
Overview
In motorsport, reputation is built in milliseconds. Before the engines roar, the brand must speak first. When Tony Di Benedetto, CEO of Di Benedetto Racing, set out to elevate his team’s image, he turned to ORAI to craft a racing identity that is as fearless, fast, and precision-driven as the team itself. Our mandate was simple: Make Di Benedetto Racing look like a champion before the race even begins.
The Challenge
Di Benedetto Racing had the passion, the performance, and the ambition — but lacked a modern, unified identity and a social presence strong enough to match the team’s real-world discipline. They needed a race-ready brand identity with unmistakable visual presence; a content system engineered for speed, consistency, and impact; high-performance visuals for drivers, sponsors, race days, and events; and a digital voice that captured the adrenaline and ethos of motorsport.
1. A Bold, High-Performance Identity
We engineered a brand built on aerodynamic shapes, precision-aligned typography, a performance-driven color palette, and a strong, iconic mark design. The identity embodies discipline, aggression, and motion — core pillars of competitive racing.
2. A Social Media System Built Like a Race Car
We created a high-output, high-consistency digital machine: cinematic racing visuals; speed-driven motion designs; driver spotlights and behind-the-scenes content; sponsor-integrated brand layouts; race-day countdowns, results and recap templates; and graphic posters for both digital and print. Every asset amplifies the power, precision, and personality of the team.
3. A Story-Driven Content Strategy
We transformed the team’s online presence into a narrative of grit and ambition, a home for fan engagement, a polished, sponsor-ready digital identity, and a platform that communicates legacy, discipline, and velocity. The brand now has the energy of a team pushing for podium every single week.
Transformation
After ORAI’s revamp: The brand looks elite and instantly recognizable; fans engage more with shareable, cinematic content; sponsors view the team as professional and investment-ready; and Tony’s vision became a visible, cohesive identity across all platforms. Di Benedetto Racing now stands as a racing brand built for the future.
Client Testimonial — Tony Di Benedetto, CEO
"ORAI didn’t just design our branding — they captured our spirit. Every piece of content feels alive, fast, and unmistakably Di Benedetto Racing. They understood exactly who we are and delivered a visual identity that finally matches our ambition. Our presence looks elite, our fans feel the energy, and our partners see the professionalism. ORAI elevated our entire brand — and they did it with precision." — Tony Di Benedetto, CEO
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