Capital Centre
Retail Branding • Environmental Design • Digital Campaign
Modern visual identity system, festival banners, and campaign murals for one of Nairobi's landmark shopping destinations on Mombasa Road.
Overview
Capital Centre, one of Nairobi's landmark shopping destinations on Mombasa Road, approached ORAI to create a modern visual identity system, festival banners, and campaign murals that would energize both the mall's physical space and its online presence.
The goal was simple:
Bring Capital Centre's personality to life — vibrant, welcoming, and unmistakably premium.
We developed a multi-format creative suite that aligned the mall's brand with the dynamic retail culture of Nairobi, delivering assets that worked seamlessly across outdoor signage, digital platforms, and event-specific campaigns.
Our Contribution
1. Brand-Aligned Visual Identity
We refreshed and modernized Capital Centre's visual expression using the mall's existing chrome-inspired brand aesthetics (referencing provided logo imagery).
This included:
- A unified colour palette for festival, holiday, and retail campaigns
- Clean, high-impact typographic compositions
- Visual systems tailored for light-filled mall interiors and outdoor visibility
2. Festival & Event Banners
We designed a full suite of campaign banners (Diwali shown in reference images) that were:
- Bright, celebratory, and culturally relevant
- Crafted for both large format print and social media
- Optimized for visibility across high-traffic mall areas and streets
3. Digital-Ready Marketing Assets
To ensure consistency across Capital Centre's digital spaces, we produced:
- Social media visuals
- Homepage hero graphics
- Key visual templates for ongoing campaigns
- High-resolution editorial-style mockups for internal presentations
4. Physical On-Site Branding
Our designs were implemented across Capital Centre's physical location, reinforcing the mall's identity and enhancing customer experience through:
- Vibrant murals
- Wayfinding-friendly banners
- Seasonal promotional boards
- Street-facing advertising displays
Gallery
Results
- A fully revitalized creative system applied consistently across digital, outdoor, and in-mall media
- More unified identity during festival seasons and retail promotions
- Enhanced customer engagement through fresh, modern visuals
- Improved brand perception aligned with Capital Centre's market positioning
"ORAI delivered far beyond what we imagined. Their visual work didn't just refresh our campaigns — it elevated the entire Capital Centre experience. From murals to online banners, every piece felt refined, thoughtful, and true to our brand. Our festival promotions saw incredible engagement thanks to their creativity and attention to detail. This partnership has transformed how our customers see us."
Rakhee Kantaria
CEO & Developer, Capital Centre