BiwBiw – Beauty That Loves Your Skin
A cruelty-free beauty and skincare brand crafted for the next generation of bold, confident, radiant consumers across Nairobi and beyond. A new era of African beauty — clean, conscious, premium.
+145%
Brand Engagement Growth
7,300
New Organic Followers
45%
Conversion Rate
4.2x
ROAS from Facebook & Instagram Ads
The Challenge
BiwBiw’s ambition was clear: transform from a promising Nairobi-based skincare brand into one of Kenya’s most digitally dominant, culturally relevant beauty leaders. Despite having high-quality products — clean ingredients, cruelty-free formulations, and premium packaging — the brand lacked the digital polish and strategic ecosystem needed to compete in Kenya’s fast-growing online beauty market. They needed: A cohesive luxury visual identity that resonates with the modern Kenyan consumer; High-end product photography and editorial model shots; Models who authentically represent diverse Kenyan beauty; A stronger online presence across Instagram and TikTok; Proper digital marketing foundations (Facebook Pixel, IG Ads, remarketing); A content strategy built for Kenya’s mobile-first audience; And a brand voice capable of standing out in a crowded, trend-driven local market. The challenge was to elevate BiwBiw into a premium, recognizable, digitally powerful Kenyan beauty brand — without losing the authenticity and cultural relevance at the heart of their identity.
Our Approach
We built BiwBiw’s digital foundation and luxury identity from the inside out. 1) High-End Editorial Art Direction — inspired by Dior Skin, Fenty Beauty, Glossier, and Korean beauty campaigns; a clean, luminous, editorial aesthetic with premium lighting, reflective tones, minimal framing, and modern typography. 2) Model Recruitment & Creative Casting — recruited professional models representing the rich diversity of Kenyan beauty for authenticity and aspiration. 3) Full Photoshoot Production & Direction — studio and natural-light setups, macro skincare shots, product hero shots with chrome reflections, texture and ingredient details, and editorial beauty portraiture. 4) Product Photography Reinvented — elevated visual representation of hero products like Bamboo Charcoal Mask and 4-in-1 Radiant Skin Primer + Protect (SPF 50+). 5) Facebook Pixel + Instagram Ads Strategy — retargeting funnels, lookalikes, strategic IG placements, and optimizations leading to 4.2x ROAS. 6) Social Media Presence & Brand Consistency — rebuilt their social presence with consistent colour language, editorial typography, polished carousel ads, clean layouts, skin-positive messaging, and Nairobi-centric storytelling.
The Transformation
BiwBiw transitioned from a small local brand into a high-end beauty authority with a premium editorial identity, unified digital presence, elevated product storytelling, and strong online trust — driving measurable gains in engagement, sales, and visibility.
Client Testimonial
“ORAI completely changed the way people see our brand. They understood our vision better than we could explain it, and turned BiwBiw into something we’re truly proud of. The photos, the content, the strategy — everything finally feels premium and ‘us’. Our engagement, sales, and audience trust have all grown, but what I appreciate most is how easy it was to work with the team. It felt like having partners who genuinely cared about our brand.”
